By CPC – Create. Play. Connect.
You may read the title of this article and think, well of course, if you need a website designed you hire a firm that specializes in web design, right? Makes sense, but experiential seems to always have a grey area…grey as in what constitutes “experiential” seems to vary depending upon who you ask, and because experiential used to be the redheaded stepchild (no offense to all you lovely gingers out there). Experiential marketing used to be an afterthought, usually lumped in with any leftover budget once the sexy media buy and traditional advertising was complete. However, as we now know, experiential marketing is a discipline of its own and a very persuasive one. It is the medium in which consumers can fully immerse themselves with your brand and truly understand the essence of what your brand embodies. It cannot be fast-forwarded, turned off or muted, because the consumer has to engage in the experience (yes, they can walk right by, but if they engage, it requires two-way communication). In a world filled with screens, it offers real interactions.