Take The Plunge
We created an eco-conscious Dasani Drops experiential sampling tour across the country to connect and convert college students.
4 million impressions
Extreme Recycle
With many college campuses banning bottled water in an effort to cut down on waste, we allowed students to recycle their Dasani bottles with an air-compressor bottle launcher at a target wall in exchange for Dasani premiums.
Photo Shoot
Students could have a refreshing photo taken as they stepped into the H2Motion Experience, capturing a water balloon hitting their face in ultra slow-motion.
Sampling
Sampling the product was a crucial element to the tour, resulting in over 379k samples.
66 Campuses
192 Events