1 year = 400+ events
Mazda’s ad campaign saluted sports figures who have "changed the game", a reflection on what Mazda has done to the automotive industry, and this was brought to life in brand activations with the NFL, MLB and MLS
By partnering closely with Live Nation, AEG and PS&E, the Mazda brand experience was brought to concertgoers of all genres with a natural tie-in of enjoying quality sounding music in a Mazda.
Active / Lifestyle
Mazda went the distance sponsoring the Rock ‘n’ Roll Marathon series with a race-day experiential presence including vehicle displays, inspiration wall, t-shirt station, and photo op.