GAME ON

THE SPIRIT OF CHAMPIONS

We created a hands-on consumer celebratory sporting experience, driving excitement for the NCAA with everything from lacrosse to hockey to basketball, engaging fans in the excitement and spirit of the game.

NATIONAL EXECUTION FOR 5 YEARS

BASEBALL TOSS

Fans could bring the heat and test their strength and accuracy at the pitching challenge.

BATTING CAGE

A batting cage with targets for a single, double and triple play allowed fans the chance to test their strength and win sporting gear.

70
EVENTS

30
CHAMPIONSHIPS

SHOOT OUT

Who’s got ups? Fans competed in a realistic NBA 3-Point Shootout to find out and gain bragging rights!

AMBASSADORS

The Spirit Squad toured to over 400 local and regional events conducting sports-related trivia and interactive games and distributed over 500k premiums.

#MARCHMADNESS