THE SPIRIT OF CHAMPIONS
We created a hands-on consumer celebratory sporting experience, driving excitement for the NCAA with everything from lacrosse to hockey to basketball, engaging fans in the excitement and spirit of the game.
NATIONAL EXECUTION FOR 5 YEARS
BASEBALL TOSS
Fans could bring the heat and test their strength and accuracy at the pitching challenge.
BATTING CAGE
A batting cage with targets for a single, double and triple play allowed fans the chance to test their strength and win sporting gear.
70
EVENTS
30
CHAMPIONSHIPS
SHOOT OUT
Who’s got ups? Fans competed in a realistic NBA 3-Point Shootout to find out and gain bragging rights!
AMBASSADORS
The Spirit Squad toured to over 400 local and regional events conducting sports-related trivia and interactive games and distributed over 500k premiums.