4.5 million impressions
We launched Yoplait Greek sampling efforts by aligning with a lifestyle event that fit the key demographic, complete with sampling and a colorful holi burst 360°animated GIF.
The Yoplait Greek Taste Off kicked off with a SoHo pop-up store where Brand Ambassadors sampled yogurt and allowed Yoplait Greek to go head to head with Chobani.
Wine and Food Festival Taste Off sampling and NYSE Investor Day opening bell sampling
Taste Off booth at BlogHer Conference engaging with the nation’s top bloggers and key influencers
Complimentary Duck Boat rides with sampling on board during July 4th weekend