Tasting Is Believing
With such a competitive Greek yogurt market, we knew we needed to be bold in our approach to win the approval of taste buds everywhere, so we met consumers in meaningful places with memorable experiences.
4.5 million impressions
Color Run
We launched Yoplait Greek sampling efforts by aligning with a lifestyle event that fit the key demographic, complete with sampling and a colorful holi burst 360°animated GIF.
SOHO Popup
The Yoplait Greek Taste Off kicked off with a SoHo pop-up store where Brand Ambassadors sampled yogurt and allowed Yoplait Greek to go head to head with Chobani.
NYC
Wine and Food Festival Taste Off sampling and NYSE Investor Day opening bell sampling
SAN JOSE
Taste Off booth at BlogHer Conference engaging with the nation’s top bloggers and key influencers
NATIONAL
Sampling at the Lifetime Fitness Race Series events
MPLS
Complimentary pedicab rides and sampling during MLB All-Star Game festivities
BOSTON
Complimentary Duck Boat rides with sampling on board during July 4th weekend
