Engagement with retail in mind.
Fairlife is a company focused on delicious and nutritious dairy-based products and CPC has successfully represented the brand to thousands of consumers to drive trial and awareness. Signature programs included the College Rally Tour where knowledgeable and enthusiastic teams engage college students with YUP! samples, games and contests, and sponsorship activations at marathon races and expos to promote Core Power to their athletic customers.
Most recently, CPC has contributed more strategic thinking as it relates to both experiential and campaign planning. Whether launching new and emerging brands or expanding the audience for a signature product, CPC and Fairlife make great partners!