High end experiences for unique audiences.

MotorTrend’s audience is seeking authenticity and a unique experience. They are loyal, active and enthusiastic…and it is therefore rewarding to design experiential marketing campaigns for them.

CPC’s relationship with MotorTrend has encompassed VIP events, trade shows and consumer events. From the exclusivity of Monterey Car Week to the flash of Formula One events and the high visibility of SEMA, CPC has designed and executed detail-driven events that rise up to meet the goals each and every time. Whether Alfa Romeo is looking to leverage their legacy reputation for enthusiasts, or Motor Trend needs an engaging, yet practical environment for SEMA, CPC puts the final polish on the experience.

Additional Studies