Expertise and entertainment in one package.
Mazda is a top-tier automotive brand that looks to connect with new audiences, as well as reward loyalty for their current consumers.
On a national level, CPC brought the Mazda brand to life at more than 400 events around the country. This was possible because of the partnerships that were leveraged: NFL, MLS and Rock ‘n’ Roll Marathons in the sports world, Live Nation in the concert industry, and SXSW as the premier event for brand-building and awareness. Each experience was tailored to the specific audience as deciding what you drive is part of an authentic lifestyle choice.
CPC has also supported Mazda regionally at iconic events, such as the country’s second largest state fair, the Minnesota State Fair and also assisted them with a drive-thru event offering safe engagements during the pandemic.