General Mills

Unique moments for iconic brands.

General Mills is an iconic company that succeeds in blending heritage, fun and innovation. Representing several brands in their portfolio, CPC has created moments to remember by incorporating those same qualities.

The colorful and imaginative Fruitsnackia vehicle traveled 4,000 miles along the road to the Kids’ Choice Awards. Representing Gushers, Fruit by the Foot and Fruit Roll Ups, every detail contributed to the overall impact from the life-size roller coaster photo op to the tongue that rolled out as a red carpet!

The strategies were completely different for brands like Yoplait and Nature Valley granola bars and CPC loves to rise to those challenges.

Additional Studies